BioSteel announced as presenting sponsor for 116th Yates Cup Championship

Burlington, Ont. – Ontario University Athletics (OUA) is thrilled to announce BioSteel as the presenting sponsor for the 116th Yates Cup Championship.

BioSteel is a leading sports hydration company committed to providing the cleanest, most effective products for athletes of all levels. Backed by science and trusted by top athletes, BioSteel’s products are formulated to fuel high performance, helping athletes reach their peak while staying hydrated and healthy.

“As a brand rooted in supporting athletes at every level, BioSteel is proud to be the presenting sponsor of the 116th Yates Cup Championship,” said Dan Crosby, CEO of BioSteel.

“This partnership reflects our commitment to fueling high performance with the cleanest, most effective hydration and sports nutrition products available. We’re excited to bring BioSteel directly to fans and athletes alike at such a prestigious event, celebrating the dedication and passion that university sports represent.”

With a presence across multiple facets in and around the championship festivities, one of the main ways fans can interact with BioSteel will be through on-site sampling and activation opportunities.

“After recently announcing our partnership with BioSteel, we are thrilled to have their leading brand front and centre at one of the most iconic championships across the varsity sport landscape,” said Gord Grace, OUA President & CEO.

The historic Yates Cup Championship presented by BioSteel, headlined by North America’s oldest football trophy, will see its 116th edition hit the gridiron to wrap up the OUA season on Saturday, November 9th at 1:00pm, to be hosted by the highest remaining seed.