OUA + Planters: Mr. Peanut Goes Back to School
TORONTO - Planters Canada and Mr. Peanut Team Up with Ontario University Athletics to promote healthy habits; physical and mental fitness coupled with smart snacking!
Students love snacks! Pre-class, pre and post exams and while on the run! Planters, Canada’s favourite snack, is engaging tomorrow’s leaders, (brand agnostic students) who are celebrating a lot of firsts. First time away from home, first time grocery shopping, cooking and cleaning. Planters and Mr. Peanut are there to help!
“Creating good eating habits as young adults is paramount to long term wellness and Planters is proud to introduce our line of healthy nuts and snack options to time starved students” says Don Lock, VP Sales & Marketing, Johnvince Foods. Planters also produces delicious and rewarding chocolate products, however, is focusing on the recently launched Planters Peanut Butter, Planters Bars and Mixes to help busy students on the go!
Partnering with the OUA was a natural, as the OUA’s mandate is to promote healthy and active living for students on campus, whether an elite or recreational athlete. The OUA mandate bodes well with Planters mission to provide quality, healthy and portable snack options for today’s busy consumer, says Scott Stevenson, Managing Partner, Next Level Thinking Inc.”
“The OUA is thrilled to be launching a partnership with Planters and to be working with such a renowned organization and recognizable brand. Establishing this relationship will help bring an increased sense of excitement, fun, and exceptionality to the preeminent products that both the OUA and Planters have to offer and will be a fantastic complement to many of our key initiatives this season”, says Gord Grace, CEO, OUA.
Planters, in tandem with the OUA, is deploying a multi-channel, integrated campaign including an on-campus tour with the OUA’s “Quest for The Cup Tour”, select “Marquee Game Matchups” and a fun and FANtastic social media initiative to capture the spirit of the campus!
Follow your favourite team, enjoy your favourite snacks, OUA Powered by Planters, a winning combination!
About Johnvince Foods Inc.
Johnvince Foods is the parent company of Planters Canada. Established in 1973, JVF is a processing food company of Nuts, Dried Fruits, Confectionary and Chocolate Confections, with multiple production facilities throughout Canada and the USA. A diverse and broad brand portfolio, distributed throughout North America, JVF retains a significant foot print within the Bulk Food segment of the food industry. A platinum member of Canada Best Managed Companies JVF has established itself as a leader in the snacking food industry.
About the Ontario University Athletic Association
About Ontario University Athletics
Ontario University Athletics (OUA) is represented by 20 of Ontario’s finest institutions, which includes over 9,000 student-athletes, competing in 23 sports, and 39 provincial championships. The OUA and its member institutions provide a shared focus on student-athletes success in academics, athletics, and community leadership
About Next Level Thinking Inc.
Next Level Thinking is an integrated strategic consulting firm located in Toronto, Canada. “Conversion Experts”, dedicated to fusing the Science of Digital/Social with the Art of Traditional Marketing to Win Lifelong Consumers.
Press Contact:
Scott Stevenson
Next Level Thinking Inc,
P: 416 277-5533
E: scotty@nextlevelthinking.ca
